Gold standard
ENV-01 · Flat Lay Overhead
Proof / batch inspection
Overhead flat-lay, off-white surface, box left, 6 capsules in two precise rows. Clinical evidential feel. Upper third empty for overlay.
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ENV-02 · Elevated Stage
Turn / CTA / Announce
Box as sole hero on bare sage surface, 2 capsules, breathing room. Clean product reveal. Current carousel Turn slide.
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ENV-03 · Lifestyle Kitchen
Email / Organic / Editorial
White Nespresso Citiz, BC box accurate, hand mid-reach inserting capsule, sage cup, steam rising. Rich lifestyle scene. Use for email, organic social, editorial — too busy for carousel.
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Gold standard
ENV-09 · Chemical Spray Villain
Villain — Purity / Clean angle only
Gloved hand with metal sprayer, chemical mist dispersing across lush coffee plantation, red cherries visible. Overcast sky. Documentary register. No BC branding — villain use only.
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Gold standard
ENV-10 · Sport / Active Performance
Performance angle — product / announce
Woman in sage activewear on red clay padel court holding Clean Coffee Pods box. Chrome capsule on sports bag. Warm golden sunlight. Premium lifestyle.
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ENV-12 · Cup Hero
Email / Organic
Sage ceramic cup, rich crema, steam, chrome capsule beside it. Warm interior background — strong standalone asset. Background drifts from carousel brand world, use for email/organic only.
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Gold standard
ENV-12 · Cup Hero
Health outcome / Social / Carousel
Two hands cradling sage ceramic cup, gold rings, rich crema, steam, chrome capsule. Sage surface throughout — on-brand. Current carousel A04 slide.
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